“There are only two things you can start without a plan: a riot and a family …” Groucho Marx Planning your lead generation campaign is the difference between success and failure. Most B2B businesses want to
When you are trying to sell, it’s natural that you want to talk about what your product or service can do. But you shouldn’t rush straight in to pitching your solution on a first sales call
Sales lead generation means finding people who you think could be potential customers and connecting with them to see if they will buy what you are selling. In our experience about 70% of the success of a lead
“Outbound email” means reaching out systematically to people who fit your target customer profile using email. You can be more effective if you follow these tips and guidelines. Note on the overall approach Outbound lead generation
